Augmented/Virtual Reality

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Lampix’s Augmented Reality ‘Crypto’ Crowdfund Scores $4.5M, Targets $60M

Lampix, a US-based fintech building a blockchain-based ‘image mining’ network for augmented reality or any other computer vision systems, raised 11,111 ethereum (ETH) – a little over $3m – from investors in three minutes during a ‘pre-sale’ crowdsale token launch… Continue Reading →

Walmart Has Put Its First Augmented Reality Toy On The Shelves

While the technology for augmented reality and virtual reality experiences normally feature high-end, expensive equipment, Merge, a toy company specializing in virtual reality, want the products they develop to be accessible to everyone. So far, Merge have launched two products… Continue Reading →

Can food brands make augmented reality come to life?

For a long time, augmented reality appeared to hold potential as the next great tool for advertisers to engage their audience. In recent years, food and beverage manufacturers have started to realize some of that potential — as shown by… Continue Reading →

Microsoft Sets Developers Up for Success with the Windows Mixed Reality Academy Deep Dive

At Build 2017, the annual developer’s conference, Microsoft featured a Windows Mixed Reality Academy. This class was designed to get a developer started creating Mixed Reality experiences quickly. For those of us already developing for the Microsoft HoloLens, while the… Continue Reading →

Webinar: Add Augmented Reality to Multiply Your Industrial Internet of Things Benefits

The Industrial Internet of Things (IIoT) is here and manufacturers are quickly adopting the technology improving operations, maintenance, and productivity. The IIot has generated mountains of data, but how can you take maximum advantage of it? The final element of… Continue Reading →

Hyundai Gives Genesis Owners A Taste Of Augmented Reality

It seems good old fashioned reality just isn’t good enough for today’s tech savvy car shoppers. Hyundai’s Genesis luxury brand is adding augmented reality to the mix to help reinvent the large – and largely ignored – owner’s manual.

This Augmented Reality App Turns Your Smartphone Into a Virtual Ruler

A video of an augmented reality app that can virtually measure real-life objects went viral online a couple of months ago. The said app used Apple’s recently released ARkit tool that targets software developers who are looking to create augmented… Continue Reading →

Market Reality: Vuzix Reports Sales Growth & Partners with Blackberry

As more companies begin adopting augmented reality in the workplace, providers like Vuzix reap the benefits. After revealing increased sales in the second quarter financial results, the smart glasses maker announced a partnership with Blackberry that strengthens their enterprise offering…. Continue Reading →

KabaQ Transitions the Traditional Restaurant Menu to Augmented Reality

If you’ve ever browsed a restaurant menu and wondered what a particular dish looks like, then the augmented reality mobile app from Kabaq was made for you. KabaQ displays highly-realistic 3D models of menu items on the user’s view of… Continue Reading →

Mirage World Sticks Ephemeral Memes in Real World Locales via iPhone (Without ARKit)

Advertisers must love when their commercials go viral. Take for instance the Esurance commercial where an elderly woman completely misunderstands Facebook jargon. “That’s not how it works! That’s not how any of this works!” And a meme is born. Well,… Continue Reading →

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